By Joe Calloway
A revised and up-to-date variation of the bestselling "no-nonsense consultant to beating the competition."-Publisher's WeeklyBecoming a class of 1 finds how striking businesses do what they accomplish that good and offers you the instruments and ideas to assist your enterprise emulate their luck. choked with genuine case experiences and private reflections from winning company leaders, it is helping you follow the easiest practices of the easiest businesses to set your self except your opponents and switch your enterprise right into a marketplace leader.Whether you run a multinational company or a two-person start-up corporation, the teachings you will find right here follow to any company. This moment version contains a new bankruptcy on "tie breakers," up-to-date examples of contemporary type of 1 businesses, and certain contributions from company specialists, bestselling authors, and CEOs at the destiny class of 1 business.Revised and up to date to stay suitable to trendy marketplace stipulations and new innovationsA new version of the bestselling name from the writer of critical and paintings Like you are displaying OffToday's suffering economic system places even larger significance at the thought and perform of commercial differentiationThis version contains 20 percentage new fabric; if you happen to beloved the unique variation, you are going to love this new moment EditionReliable, confirmed recommendation that works for companies of any measurement in any industryNow greater than ever, you want to differentiate your enterprise from the contest to be triumphant. changing into a class of 1 provides the blueprint for construction your individual outstanding enterprise.
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Additional info for Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
With the combination of access to more information than ever before, along with a heightened social and political consciousness, today’s customer wants to have a sense of your cause before she buys your product. She wants to know, and does know, what political candidates your company supports, what social causes you are involved in, what contribution you make to the community, whether or not you are environmentally responsible, how you treat your employees, and if the people who run your company are honest.
Past Success Is the Enemy Past success can be, and usually is, the enemy of future success. This is a rule that I live by in my own business.
He looked at me with a bit of a puzzled look on his face and said, “Well, Mr. Calloway, we get training all the time here. But it’s not really part of the training to get tea for someone. I guess you’d say it’s just what we do here. ” 48 BECOMING A CATEGORY OF ONE When you transcend policy, you begin to transcend commodity. Well, you might be thinking, a Four Seasons Hotel isn’t exactly a commodity. Sure it is. When compared with their usual competitors, like Ritz Carlton or Preferred Hotels, or Trump International Hotel in New York City, they’re all a commodity at a very high level.
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway