Read e-book online Comic-Con and the Business of Pop Culture: What the World's PDF

By Rob Salkowitz

ISBN-10: 0071797033

ISBN-13: 9780071797030

The Comic-Con phenomenon—and what it ability for your business
The annual trade exhibition Comic-Con foreign isn't simply enjoyable and video games. in response to award-winning company writer and futurist Rob Salkowitz it's a "massive concentration staff and advertising megaphone" for Hollywood—and in Comic-Con and the company of dad Culture, he examines the company of pop culture in the course of the lens of Comic-Con.
Salkowitz deals an wonderful and considerable examine the exhibit, supplying an in depth examine the comic-book and videogame industries' increasing impact on advertising, advertising, and the leisure industry.
Rob Salkowitz is founder and precept advisor for the communications company MediaPlant, LLC.

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Extra info for Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

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In 1921 a single tooth from the site was identified as belonging to a primitive species of human. The first skull was found in 1929. Careful excavation from 1921 to 1937 and since 1959 has exhumed about 100,000 stone tools, over 100 teeth, 14 skulls, and many other bones representing more than 40 individuals of Homo erectus, the same species of early humans as the ones found in Java (1891), Europe, the Middle East, and Africa. They were little people. Peking Man stood about 5 feet, 2 inches tall, Peking Woman about 4 feet 9.

The Shang 34 rise and decline of the imperial autocracy bronzes, never surpassed in craftsmanship, are still one of humankind’s great artistic achievements. The Shang king was served by diviners who handled the writing system and took the auspices by scapulimancy (applying a hot point to create cracks in animal shoulder blades, interpreting these cracks as the advice of the ancestors, and inscribing the results on the bones). This produced the famous “oracle bones” that first led to excavation at Anyang.

The back-breaking labor of many hands became the accepted norm, and inventive efforts at labor saving remained the exception. Early modernizers of China, in their attempts to introduce the machine, constantly ran up against the vested interest of Chinese manpower, since in the short run the machine appeared to be in competition with human hands and backs. Thus railways were attacked as depriving carters and porters of their jobs, and there was no premium upon labor-saving invention. This unfavorable population-land balance had other implications as well.

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Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment by Rob Salkowitz

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