Read e-book online Design: A Very Short Introduction (Very Short Introductions) PDF

By John Heskett

ISBN-10: 0192854461

ISBN-13: 9780192854469

John Heskett desires to remodel the way in which we predict approximately layout through exhibiting how crucial it's to our day-by-day lives, from the spoon we use to devour our breakfast cereal, and the automobile we force to paintings in, to the scientific apparatus used to save lots of lives. layout combines "need" and "desire" within the kind of a pragmatic item which can additionally mirror the user's identification and aspirations via its shape and ornament. This concise advisor to modern layout is going past variety and flavor to examine how diversified cultures and contributors customize items. Heskett additionally unearths how uncomplicated gadgets, reminiscent of a toothpick, may have their layout transformed to fit the explicit cultural habit in several international locations. There also are attention-grabbing insights into how significant businesses resembling Nokia, Ford, and Sony process layout. ultimately, Heskett provides us an exhilarating imaginative and prescient of what layout can provide us sooner or later, displaying particularly the way it can humanize new technology.

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`Review from earlier variation 'Erudite and well-researched...should be crucial examining for college kids, educationalists, working towards designers, industrialists and government.'' Terence Conran

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Extra info for Design: A Very Short Introduction (Very Short Introductions)

Example text

The pointed end is clearly concerned with the primary utility of the object, that of removing food caught between teeth, and at first sight the other end might appear to be purely decorative, its form having no readily discernible purpose. An explanation for this form, however, can be found in traditional patterns of dining in Japanese society. This became an expression of sensibility and refinement, with diners kneeling on tatami mats at lacquered tables. The vessels and artefacts used were frequently works of art in their own right, and none more so than the table, which could have exquisite patterns inlaid or painted on its lacquered surface.

Problems seem to be fewer and of lesser intensity if products are simple and utilitarian, which minimizes the possibility of cultural conflict. World markets for a vast array of luxury products, such as Hermes leather goods, that are inherently simple even though expensive can be treated in an undifferentiated manner. The consequences of not acknowledging the power of cultural diversity can be surprising. In the early 1980s a Harvard marketing expert, Theodor Levitt, achieved considerable prominence with his ideas on globalization, among which he argued that differences were lessening and standard products across the globe were the marketing tools of the future.

Perhaps the most well known is the lemon squeezer designed by Philippe Starck, under the name ‘Juicy Salif’. Starck has a great talent for designing striking, unusual forms, as is obvious in this object. It is, however, signally deficient in the practical purpose it purports to fulfil and is instead intended to function as a ‘household icon’. To have this item of fashionable taste adorn a kitchen, however, costs some twenty times that of a simple and infinitely more efficient squeezer – in fact, the term ‘squeezer’ should perhaps be more appropriately applied to profit leverage, rather than functionality for users.

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Design: A Very Short Introduction (Very Short Introductions) by John Heskett


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