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By Katie Ellis & Mike Kent

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Com in the United States under the Americans with Disabilities Act (ADA), the California Unruh Civil Rights Act, and the California Disabled Persons Act. They claimed that Target’s inaccessible website was denying people with vision impairment the opportunity to access their goods and services online (Disability Rights Advocates, 2010). In 2008, Target reached an undisclosed settlement and pledged a commitment to accessibility. This favorable outcome for the NFB has raised not only community awareness but also the expectations of improved accessibility.

0 environment. 0 did not account for rapidly changing technology, such as JavaScript, nor encourage web developers to build accessibility into the early design phases. 0 in 2009. , 2007). 0 is guided by the acronym, POUR — perceivable, operable, understandable, and robust: Perceivable: Content must be perceivable through sight, hearing or touch … One of the main keys to accessibility is ensuring that content is transformable from one format into another, enabling your … readers to perceive it in multiple ways.

Both options would involve Maguire listening to another person for several hours. For Maguire, who also has a hearing impairment, Braille provides a “greater sense of engagement with the text” (Hudson, 2009). The complaint requested that the SOCOG: include alt text on all images and image map links on the website; ensure access from the Schedule page to the Index of Sports; and ensure access to the Results Tables on the website during the Olympic Games. (Worthington, 2000) The SOCOG refused mediation and argued that the initial AUD 2,000 set-up cost to produce the document in Braille was an unjustifiable hardship on their part.

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Disability and New Media by Katie Ellis & Mike Kent


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