Online Consumer Protection: Theories of Human Relativism by Kuanchin Chen, Adam Fadlalla PDF

By Kuanchin Chen, Adam Fadlalla

ISBN-10: 1605660124

ISBN-13: 9781605660127

ISBN-10: 1605660132

ISBN-13: 9781605660134

Expertise is a double-edged sword that not just brings comfort, but additionally makes it possible for more uncomplicated option to gather, discover, and trade info on or off line. customer issues develop as safeguard breaches and privateness invasions are exposed ever extra usually, developing the need for on-line customer safety. on-line shopper safeguard: Theories of Human Relativism provides the educational neighborhood with a wide variety of foreign findings in on-line client security, encapsulating years of specialist on-line privateness study in a single complete source. Designed to provide figuring out within the nature of on-line threats, purchaser matters, and methods for on-line privateness safety, this e-book offers crucial and present info for researchers, educators, managers, and practitioners who're stricken by the safety concerns on the topic of buyer interplay with know-how.

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Expertise is a double-edged sword that not just brings comfort, but additionally allows more uncomplicated solution to gather, discover, and alternate info on or off line. buyer issues develop as protection breaches and privateness invasions are exposed ever extra often, growing the need for on-line client defense.

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While this is hardly an invasion Google of end-user privacy, the concept of AdWords utilizing search trends and scanning text given by the end-user is the precursor to more invasive and privacy-exploiting advertising practices. gmAIl: AdWords evolve Gmail, Google’s free Web-based e-mail service, gives users who sign up their own Google e-mail and nearly three gigabytes (and counting) worth of storage. It has a lightning-fast interface, and some of the most advanced features ever seen in Web-based e-mail.

A Taxonomic View of Consumer Online Privacy Legal Issues, Legislation, and Litigation IntroductIon Information privacy is defined as the right of individuals to control information about themselves (Richards, 2006). As the Internet becomes more popular and more people are using it as a daily means of communication, information sharing, entertainment, and commerce, there are more opportunities for breaches of privacy and malicious intent attacks. There have been numerous bills introduced in the House of Representatives and the Senate in recent years attempting to legislate protections for consumers regarding online privacy.

And I’ve also said that we are pursuing the possibility of television advertising. By that I mean traditional television advertising. And we bought dMarc Broadcasting to do radio ads. So let’s rank the probability of them being affected by targeted ads. There’s search: That’s 100 percent affected. What about radio? Is it possible to get a targeted ad right to your car right now? Not yet because we can’t target the individual receiver in your car. If two cars are next to each other, the same radio station cannot have two different ads.

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Online Consumer Protection: Theories of Human Relativism (Premier Reference Source) by Kuanchin Chen, Adam Fadlalla


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